Customer Profile Fit
Measures team and contact interaction.
The Customer Profile Match score assesses how well a deal aligns with your ideal customer profile. It includes metrics such as the industry, number of employees, company size, buying roles, and seniority levels of contacts associated with the deal. This score helps determine if the deal fits your target market, influencing the strategy and resources allocated to maximize the chances of success.
We recommend you to start with following KPIs to match your customer to your Ideal Customer Profile (ICP)
Industry
- What it is: Lists all industries of companies associated with the deal.
- Why it's important: Certain industries may align better with your products or services, affecting the deal's potential.
- How is it calculated: Concatenate all distinct sorted values of industries from associated companies.
- Technical Name: industry
Number of Employees
- What it is: Records the maximum number of employees from companies associated with the deal.
- Why it's important: Company size can impact the complexity and value of the deal, as well as resource allocation.
- How is it calculated: Maximum value of the number of employees from associated companies.
- Technical Name: number_of_employees
Company Size
- What it is: Lists the sizes of all companies associated with the deal.
- Why it's important: Similar to the number of employees, understanding company size helps tailor the sales approach and expectations.
- How is it calculated: Concatenate all distinct sorted values of company size from associated companies.
- Technical Name: company_size
Buying Role
- What it is: Lists all buying roles of contacts at companies associated with the deal.
- Why it's important: Engaging with key decision-makers and influencers increases the likelihood of closing the deal.
- How is it calculated: Concatenate all distinct sorted values of buying role from associated contacts.
- Technical Name: buying_role
Seniority
- What it is: Lists the seniority levels of contacts at companies associated with the deal.
- Why it's important: Higher seniority often correlates with greater decision-making power, impacting the deal's progress and closure likelihood.
- How is it calculated: Concatenate all distinct sorted values of seniority from associated contacts.
- Technical Name: seniority
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Last updated on May 23, 2024